Visual Notes

A blog of visual notes shot and/or processed with a mobile phone.

Max Oliva: creative stupidity at the Hub Madrid

leave a comment

Remember what happened with eyephoneography #1 ? Max Oliva, the director of the Hub Madrid, the 21st of last September decided to take down the show without giving any notice to the organizer. The person who physically took down the show did it with no respect whatsoever for the images and ruined them all. 48 images from me, Greg Schmigel, MissPixels, and Sion Fullana treated like trash. It was called a barbaric act, a raptus of madness, a vandalic act. Well, not at all!

Today, it finally hit me: the Hub being a place for creative people, it was an experiment of creative stupidity! As a matter of fact, the ultimate goal of this act was to actually support mobile photography. How, you’d ask?

Well, yesterday the organizer of eyephoneography and this “genius” who directs the Hub, signed an agreement in which he recognized that he gave the order of taking down the show and agreed to pay the sum of 2500 Euros to reimburse the damages he caused. This sum was shared by the organizer with the four of us as if the photos were actually sold. Result? I realized that I have sold 22 photos 12 of which had been basically “bought” by Max Oliva!

How can an individual support more mobile photography if he buys all the photos exposed in an exhibition? Yes, you’re right, he could have bought the photos without taking them down and destroying them. But it wouldn’t be creative stupidity, would it?

Written by Marco La Civita

November 5th, 2010 at 5:49 pm

5 Responses to 'Max Oliva: creative stupidity at the Hub Madrid'

Subscribe to comments with RSS or TrackBack to 'Max Oliva: creative stupidity at the Hub Madrid'.

  1. I am glad everything worked out.

    James Campbell

    5 Nov 10 at 18:00

  2. Thank you James. Good luck with InstantDC!

    Marco La Civita

    5 Nov 10 at 18:58

  3. Aha! The silver lining has been revealed.

  4. Marco, I left a note at Marty’s, but just to reiterate, thanks for the update — I’m flabbergasted at the attitude of the director and the organization that would allow such a turn of events (heck, even would let the settlement over such matters take this long).

    You are right, sometimes it seems people work pretty hard (and somewhat creatively) at being stupid.

    All the best,



    7 Nov 10 at 03:52

  5. Thanks Nacho. Marty wrote a very nice piece even if apparently he didn’t get my irony in the post above.

    Marco La Civita

    7 Nov 10 at 11:30

Leave a Reply